Agenda


Wednesday, January 20, 2010

4:30 PM – 6:00 PM Exhibitor/Planner Appointments Moscone West – 1st floor
Meet one-on-one with exhibitors of interest. Scheduling information will be emailed to you in early January.

5:30 PM – 7:00 PM Reception following appointments Location TBD
(Open to those participating in Exhibitor/Planner Appointments)

Thursday, January 21, 2010

7:30 AM – 5:00 PM Registration Moscone West – 1st floor


7:30 AM – 8:30 AM Continental Breakfast Moscone West – 2nd floor


8:30 AM – 9:30 AM Morning Workshops Moscone West – 2nd Floor


Connect the Dots to the Industry’s Future ™
Joan Eisenstodt, Eisenstodt Associates, LLC

Is Marketing Dead? Leadership, Influence and Branding in the Social Media Era
Patrick Schwerdtfeger, author and Champion of the Modern Entrepreneur

Making Your Brand Stick in Social Media
Bruce Turkel, TURKEL

Socializing the Sale: How to Never Cold-Call Again
Adam Metz, Metz Consulting

Tactics for Good: Raising the Bar on the Green Movement
Overview: Forces Driving Corporate Social Responsibility
David Hopkins & Wilford Welch

9:30 AM - 9:45 AM Break with coffee Moscone West – 2nd Floor


9:45 AM – 10:45 AM Morning Workshops Moscone West – 2nd Floor


What Does Our Future Look Like
Holly Duckworth, CMP
Meeting Professionals International

Hotel Contracts Boot Camp! Part I
John S. Foster, Esq., CHME, Foster, Jensen & Gulley, L.L.C.

Relationship Economics ® – The Art & Science of Relationships
David Nour, author, Relationship Economics | ConnectAbility

Dance on a Volcano: How to Drive Millions in Revenue from the Social Web
Adam Metz, Metz Consulting

How to Maximize Your Trade Show Spend
Guy Nahmiach, Event Management Professionals

Tactics for Good: Raising the Bar on the Green Movement
Implementation: Case Studies of Corporations Increasing ROI through CSR
David Hopkins & Wilford Welch

10:30 AM – 12:00 PM Student Affairs – Meeting Planning 101 Moscone West - 2nd Floor

10:45 AM – 11:00 AM Break Moscone West – 2nd Floor


11:00 AM – 12:00 PM Workshops Moscone West – 2nd Floor


State of the Industry
Tom Callahan, PKF Consulting; Dan Goldes, San Francisco Convention & Visitors Bureau

Hotel Contracts Boot Camp! Part II
John S. Foster, Esq., CHME, Foster, Jensen & Gulley, LLC

Building Brand Value
Bruce Turkel, TURKEL

Listen Louder – The Power & Promise of Social Networking at Work
David Nour, author, Relationship Economics | ConnectAbility

Mining for Virtual Gold
Lisa Barham, President, Hotel Resources

Tactics for Good: Raising the Bar on the Green Movement
Measurement: Success in CSR - Measuring the Triple Bottom Line
David Hopkins & Wilford Welch

12:00 PM – 2:00 PM Lunch on Expo Floor Moscone West – 1st Floor


12:00 PM – 4:00 PM Expo Moscone West – 1st Floor
Join more than 300 exhibitors on the trade show floor as they display the latest and greatest in hotels/venues, technology and services. Learn how the vendor you meet today can help shape the future of meetings and careers.


4:00 PM – 6:00 PM Reception Moscone West – 3rd Floor
The popular post-expo Reception returns and will take place on the Second Level of Moscone West just upstairs from the exhibit hall. With fabulous prize giveaways, this is a perfect opportunity to relax and network with friends old and new. Prizes for Planners include: Gift certificates, get-aways and the annual Grand Prizes. A big thank you to our Reception Sponsor!